Private Nursing College, Bangalore · Performance Marketing
394
Qualified Leads
How We Generated 394 Admission Leads at ₹74 CPL for a Nursing College in Bangalore
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Creating a Profitable Acquisition Mix for a Fashion Store
Online Fashion Retailer in Delhi
Online Fashion Retailer in Delhi needed a more reliable way to improve return on ad spend. Flashyminds developed a focused performance marketing programme built around evidence, customer behaviour and practical execution. The engagement addressed the underlying gaps before expanding activity, creating a clearer system for delivery and measurement.
01
Challenge
01
Platform reporting overstated incremental revenue
02
Prospecting and remarketing audiences overlapped
03
Creative testing was inconsistent across categories
04
Budget allocation ignored margin differences
02
Approach
Separated acquisition and retention measurement
Reduced audience and attribution overlap
Built a structured category-led creative programme
Used contribution margin in budget decisions
Improved product-feed and landing-page consistency
03
Impact
4.2x
Return on Ad Spend
₹780
Customer Acquisition Cost
61%
New-Customer Revenue
3.7%
Purchase Conversion Rate
Paid revenue became easier to evaluate commercially
More budget reached genuine new-customer activity
Creative learning transferred across categories
Scaling decisions accounted for profitability
Flashyminds connected performance marketing decisions with the client’s customer journey, operating constraints and measurable business outcomes.