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How we drove 700% ROAS for a Premium Jewellery Brand in Bangalore, India

This case study focuses on a premium fine jewellery retailer operating in a highly competitive and high-consideration ecommerce segment. The objective was to drive profitable online revenue and qualified custom jewellery enquiries while maintaining cost efficiency across paid media channels.

Flashyminds executed a performance-led digital marketing strategy using Google Ads and Meta Ads, balancing conversion-driven campaigns with brand awareness and lead generation initiatives

Industry:

Fine Jewellery & Luxury Ecommerce

Client Type:

Premium D2C Jewellery Brand

Market:

India

Services:

Performance Marketing, Google Ads, Meta Ads

Platform:

Google Ads, Meta (Facebook & Instagram)

Based in:

Bangalore, India

The Challenge

Marketing fine jewellery online presents unique challenges due to high product value, longer consideration cycles, and trust sensitivity.

Our Performance Marketing Approach

We implemented a structured, intent-driven paid media strategy across platforms.

Google Ads Strategy

Deployed a mix of Performance Max, Demand Gen, and Shopping campaigns

Leveraged product feed optimization for Shopping and PMax synergy

Used audience layering with high-intent signals and remarketing pools

Optimized creative assets and automated bidding based on ROAS goals

Meta Ads Strategy

Ran lead generation campaigns focused on custom jewellery enquiries

Delivered high-quality leads at optimized cost per lead

Executed store awareness campaigns to build brand recall and reach

Balanced creative storytelling with performance-driven CTAs

Campaign Impact

Google Ads Performance

Overall Summary

This performance marketing engagement demonstrates how a data-driven, platform-native strategy can unlock scalable growth in the fine jewellery category. By combining Google Ads automation with feed-driven Shopping campaigns and intent-focused Meta Ads, Flashyminds delivered strong visibility, efficient lead generation, and exceptional ROAS. The campaigns achieved over 298K impressions, 12K clicks, and a 699% ROAS, while Meta Ads generated custom jewellery leads at ₹70 and awareness at ₹6.20 CPM. As a performance marketing agency in Bangalore, Flashyminds specializes in building profitable paid media systems for high-consideration, premium ecommerce brands.

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