Google AdsReal EstateMarketing case study

Reducing Wasted Search Spend for a Property Developer

Residential Property Developer in Dubai

Residential Property Developer in Dubai needed a more reliable way to improve cost per qualified lead. Flashyminds developed a focused google ads programme built around evidence, customer behaviour and practical execution. The engagement addressed the underlying gaps before expanding activity, creating a clearer system for delivery and measurement.

01

Challenge

01

Broad searches consumed budget without buying intent

02

Different property types shared the same campaign structure

03

Sales feedback was not reflected in optimisation

04

Landing pages asked for enquiries before establishing relevance

02

Approach

Separated campaigns by property, intent and location

Added exclusions from real search-term evidence

Connected sales qualification data with campaign decisions

Matched landing pages to property propositions

Shifted bidding towards verified conversion actions

03

Impact

32%

Cost per Qualified Lead

41%

Site-Visit Rate

27%

Wasted Spend Reduction

6.8%

Landing-Page Conversion

Less spend went to irrelevant property searches

More leads matched sales qualification criteria

Site-visit intent became easier to measure

Campaign decisions reflected downstream quality

Flashyminds connected google ads decisions with the client’s customer journey, operating constraints and measurable business outcomes.

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