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This project focused on generating high-quality patient inquiries for a healthcare provider offering specialized services. The objective was to attract high-intent users through Google Ads while improving lead quality and controlling acquisition costs.
Healthcare Provider
Healthcare
B2C
Local
Google Ads, PPC Strategy, Keyword Strategy
July 2024
The client struggled to generate consistent and qualified leads through paid search. Existing campaigns attracted broad traffic that resulted in low-quality inquiries and high acquisition costs.
We executed a focused lead generation strategy built around intent and efficiency.
The Google Ads campaigns delivered strong results in a short timeframe
This Google Ads lead generation case study highlights how intent-driven PPC strategies can deliver consistent results for healthcare providers. The engagement involved keyword strategy, ad copy development, smart bidding, geo-targeting, and lead form optimization executed through Google Ads. By focusing on service-specific searches and improving the lead capture experience, the campaign generated over 300 qualified leads within two months while reducing CPA by 43 percent and CPL by 25 percent. As a performance marketing agency in Bangalore, Flashyminds builds compliant and scalable paid media systems that help healthcare businesses attract the right patients, improve lead quality, and control acquisition costs.
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