Residential Property Developer in Dubai · Google Ads
32%
Cost per Qualified Lead
Reducing Wasted Search Spend for a Property Developer
Real Estate · Google Ads Advertising Company
View→Google AdsHealthcareMarketing case study
How Google Ads Generated 300+ Healthcare Leads in Two Months
Confidential Healthcare Provider
A healthcare provider offering specialised services needed a more consistent way to generate qualified patient enquiries through paid search. Existing campaigns attracted broad traffic, resulting in irrelevant enquiries and rising acquisition costs. Flashyminds restructured the Google Ads strategy around service-specific search intent, focused geographic targeting, conversion-led messaging and a simpler lead capture experience.
01
Challenge
01
Low-quality enquiries from broad and generic search terms.
02
Rising cost per lead and customer acquisition.
03
Limited control over where advertising spend was concentrated.
04
Inconsistent alignment between search intent, ad messaging and lead capture.
02
Approach
Researched service-specific healthcare keywords with stronger indicators of patient intent.
Restructured campaigns around relevant services and tightly related search themes.
Developed conversion-focused ad copy with clear service information and calls to action.
Concentrated geographic targeting on priority locations and higher-demand service areas.
Applied automated bidding strategies around qualified lead submissions and cost efficiency.
Improved lead capture through Google lead forms and optimised landing-page journeys.
03
Impact
300+
Qualified leads
43%
Reduction in CPA
25%
Reduction in CPL
2 months
Campaign period
Generated more than 300 qualified patient enquiries within two months.
Reduced cost per acquisition by 43%.
Decreased cost per lead by 25%.
Improved the relevance and overall quality of incoming enquiries.
An intent-led Google Ads strategy generated more than 300 qualified patient enquiries within two months while reducing acquisition costs and improving lead relevance.