Generating Sales Conversations for a Logistics Provider
B2B Logistics Company in Pune
B2B Logistics Company in Pune needed a more reliable way to improve qualified meetings. Flashyminds developed a focused linkedin advertising programme built around evidence, customer behaviour and practical execution. The engagement addressed the underlying gaps before expanding activity, creating a clearer system for delivery and measurement.
Challenge
Targeting was based on broad job titles
The offer asked prospects to buy too early
Leads lacked shipment and operational context
Marketing and sales used different qualification standards
Approach
Defined account, role and operational fit
Built a useful logistics assessment offer
Added qualification without making forms excessive
Created industry-specific proof-led messages
Connected campaign leads with sales outcomes
Impact
26
Qualified Meetings
$118
Cost per Qualified Lead
74%
Decision-Maker Reach
23%
Lead-to-Opportunity Rate
More leads matched target-account requirements
Sales conversations began with useful context
Decision-maker engagement became measurable
Optimisation shifted from form fills to opportunities
Flashyminds connected linkedin advertising decisions with the client’s customer journey, operating constraints and measurable business outcomes.