Growing Non-Branded Search Demand for a Skincare Brand
D2C Skincare Brand in Mumbai
D2C Skincare Brand in Mumbai needed a more reliable way to improve organic revenue growth. Flashyminds developed a focused ecommerce seo programme built around evidence, customer behaviour and practical execution. The engagement addressed the underlying gaps before expanding activity, creating a clearer system for delivery and measurement.
Challenge
Branded searches produced most organic visits
Collections followed the catalogue rather than customer intent
Product pages offered limited search context
Educational content rarely led visitors towards products
Approach
Mapped product, concern and ingredient-led demand
Reworked priority collection targeting
Expanded useful product information
Connected educational content with commercial pages
Resolved technical indexation and internal-linking gaps
Impact
68%
Organic Revenue Growth
124%
Non-Branded Click Growth
47
Top-10 Commercial Keywords
2.9%
Organic Conversion Rate
Broader non-branded product discovery
Stronger visibility for commercial collections
Clearer routes from research to purchase
Reporting connected search visibility with revenue
Flashyminds connected ecommerce seo decisions with the client’s customer journey, operating constraints and measurable business outcomes.