Improving Quote Requests for a Home Interior Company
Home Interior Company in Chennai
Home Interior Company in Chennai needed a more reliable way to improve qualified quote requests. Flashyminds developed a focused b2c ppc programme built around evidence, customer behaviour and practical execution. The engagement addressed the underlying gaps before expanding activity, creating a clearer system for delivery and measurement.
Challenge
Generic renovation searches brought low-fit enquiries
Budgets and project timelines were unknown
Ads and landing pages communicated different offers
Calls were counted without evaluating their quality
Approach
Separated service, budget and location intent
Introduced practical project qualification
Aligned advertisements with dedicated service pages
Improved call and form conversion tracking
Reviewed lead quality with the sales team
Impact
58
Qualified Quote Requests
₹1,120
Cost per Lead
63%
Lead Qualification Rate
7.4%
Page Conversion Rate
More enquiries matched service and budget criteria
Lower-value searches consumed less budget
Prospects understood the offer before submitting
Reporting distinguished leads from real quote opportunities
Flashyminds connected b2c ppc decisions with the client’s customer journey, operating constraints and measurable business outcomes.