Branding Services For Premium Fashion Brand
Zacci by Shazi is a luxury bridal and bespoke fashion brand committed to offering high-end, custom-made fashion at an affordable price. As a leading branding agency in India, Flashyminds developed a sophisticated brand identity that balances exclusivity with accessibility, ensuring a modern and elegant appeal.
Task:
Create a refined and timeless branding identity that highlights Zacci by Shazi’s luxury appeal while maintaining affordability.
Create a refined and timeless branding identity that highlights Zacci by Shazi’s luxury appeal while maintaining affordability.
Strategy:
Brand Identity Development , Logo Design, Typography & Color Palette, Luxury Positioning
Brand Identity Development , Logo Design, Typography & Color Palette, Luxury Positioning
Client:
Zacci By Shazi
Zacci By Shazi
1. Logo Design:
We crafted an elegant logo using a strategic combination of typography and negative space, incorporating the brand’s initials and a sparkle icon to symbolize sophistication and beauty.
2. Typography Selection:
A refined blend of serif and sans-serif fonts—Canela for an upscale feel and Montserrat for modern readability—ensures a perfect balance of elegance and contemporary style.
3. Color Palette Development:
We established a luxurious and warm color scheme, featuring Zacci Green for exclusivity, Soft Gold for richness, and Rose Quartz for femininity, all complemented by neutral and metallic accents.
4. Luxury Brand Positioning:
Through expert branding services, we ensured Zacci by Shazi stands out as a high-fashion yet affordable brand, bridging the gap between haute couture and accessibility.
1. Designed a visually appealing logo and color palette that enhances brand recognition.
2. Created a strategic balance between luxury and affordability, attracting a wider audience.
3. Established a premium and cohesive brand identity that exudes sophistication.
