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Google Ads Growth for Beauty & Wellness Ecommerce Brand

This project focused on increasing online sales for a beauty and wellness ecommerce brand that had strong products but stagnant growth. The objective was to attract high-intent shoppers through Google Ads and improve conversion performance across search and shopping campaigns.

Client:

Beauty & Wellness Ecommerce Brand

Industry:

Beauty & Wellness

Client Type:

B2C

Market:

Ecommerce

Services:

Google Ads, PPC Strategy, Shopping Campaign Management

Timeline:

May 2024

and 1 | Google Ads Growth for Beauty & Wellness Ecommerce Brand | Flashyminds

The Challenge

Despite a competitive product range, the client struggled to reach the right audience and convert traffic efficiently. Existing campaigns lacked precise targeting, optimized bidding, and conversion-focused landing experiences.

1
Stagnant ecommerce sales growth
2
Inefficient audience and keyword targeting
3
High cost per acquisition

Our Google Ads Approach

We implemented a data-driven PPC strategy focused on efficiency and scalability.

Conducted in-depth market and keyword research to identify high-intent beauty and wellness search terms

Built customized search and shopping campaigns aligned with product categories

Developed ad copy highlighting product benefits, offers, and wellness solutions

Implemented automated bidding strategies to maximize ROAS and control CPA

Set up accurate conversion tracking and optimized landing pages to improve user experience

Campaign Impact

The Google Ads campaigns delivered strong performance within three months

1
57% increase in ecommerce sales
2
43% reduction in cost per acquisition
3
63% improvement in conversion rate
4
Higher quality traffic from high-intent searches

Overall Summary

This Google Ads case study demonstrates how targeted PPC and conversion optimization can unlock growth for ecommerce brands. The engagement involved PPC strategy, keyword research, search and shopping campaign management, and landing page optimization executed on Google Ads. By focusing on high-intent search traffic, automated bidding, and conversion-focused ad creatives, the client achieved a 57 percent increase in ecommerce sales, a 43 percent reduction in CPA, and a 63 percent higher conversion rate within three months. As a performance marketing agency in Bangalore, Flashyminds builds scalable paid media systems that drive efficient growth, improve ROAS, and convert demand into measurable revenue.

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