- Content Writing, Digital Marketing, Hospitality Industry, SEO
SEO Growth for Hospitality Brand
This project focused on improving organic visibility for a leading hospitality brand that relied heavily on branded search traffic. Despite strong offline recognition, the brand lacked visibility for high-intent non-branded searches, limiting its ability to attract new customers actively searching for hospitality services online.
Client:
Leading Hospitality Brand
Industry:
Hospitality & Travel
Client Type:
B2C
Market:
India
Services:
SEO, Keyword Strategy, Content Marketing
Timeline:
September 2024
The Challenge
The client had limited visibility for non-branded keywords despite offering a wide range of hospitality services. Their website ranked poorly for category and service-based searches, causing missed opportunities from users unfamiliar with the brand.
Our Branding Approach
We executed a structured SEO strategy focused on sustainable non-branded growth.
Conducted a comprehensive SEO audit using SEMRush, Screaming Frog, and Google Search Console
Built a keyword-led content marketing strategy targeting hospitality-specific non-branded searches
Optimized on-page elements including meta tags, headers, internal links, and images
Fixed technical SEO issues related to site speed, mobile usability, and URL structure
Brand Impact
The SEO strategy delivered strong and consistent results:
Overall Summary
This SEO case study highlights how a focused non-branded keyword strategy can unlock scalable growth for hospitality businesses. The engagement involved SEO auditing, keyword research, content marketing, on-page optimization, and technical SEO improvements using tools such as SEMRush, Screaming Frog, and Google Search Console. By targeting high-intent non-branded hospitality searches, the client achieved 282 top-10 keyword rankings, 30,000 monthly organic visits, and over 6,000 keywords ranking within the top 100 positions. As an SEO agency in Bangalore working with hospitality brands across India, Flashyminds builds data-driven SEO systems that increase visibility, attract new customers, and support long-term organic growth.
