How We Boosted Organic Traffic by 462% for a Client in Manufacturer & Retailer
Our client, a leading manufacturer and retail business, was struggling to attract non-branded traffic and improve their online visibility in a competitive industry. While their brand was well-known, they were missing out on potential customers searching for products they offered but weren’t specifically looking for their brand name.
Task
The aim of the project was to significantly increase organic traffic through non-branded searches by optimizing their SEO strategies and improving keyword rankings. The core problem revolved around low search engine rankings for key product categories and a lack of visibility in non-branded keyword searches, directly impacting their potential to attract new customers.
In-Depth SEO Audit:
As a leading SEO company, We conducted a thorough audit of the client’s website, identifying technical and on-page SEO issues that were impacting search engine rankings.
Content Marketing Services:
Our team developed an SEO-optimized content marketing plan, creating high-quality blog posts, service pages, and location-based content targeting high-value non-branded keywords within the hospitality industry
On-Page SEO Optimization:
We enhanced on-page SEO by optimizing meta descriptions, titles, internal linking, and image alt texts, ensuring every page was fully optimized for search engine visibility.
Technical SEO Enhancements:
Our SEO team tackled technical issues such as site speed optimization, mobile responsiveness improvements, and resolving crawl errors to ensure smooth indexing by search engines.
Off-Page SEO and Link Building:
We employed off-page SEO services, building high-quality backlinks through partnerships with industry-related sites, enhancing the client’s domain authority and credibility.
As a direct result of our SEO services, the client’s non-branded organic traffic skyrocketed by 462% within just five months. This significant increase drove a substantial rise in new potential customers.
We successfully ranked the client for 239 high-value non-branded keywords, allowing them to capture search engine traffic for products and services they offered without relying solely on brand recognition.
Expanded Customer Base:
By capturing non-branded keyword searches, the client was able to reach new customers who were previously unaware of their offerings, significantly broadening their customer base.
Increased Sales Opportunities:
The influx of new, targeted traffic translated into more sales opportunities. With higher visibility for specific products, the client could cater to a wider audience, directly boosting their revenue.
Long-Term SEO Gains:
The improvements made to their on-page and technical SEO set the foundation for long-term search engine ranking success, ensuring the client continues to benefit from increased visibility well into the future.
