Increasing Sales for a Beauty and Wellness Ecommerce Business with Google Ads
Task
The client, a well-known ecommerce store in the beauty and wellness sector, was facing stagnant sales growth despite a strong product lineup. Their challenge was reaching the right customers and converting them at a higher rate. They partnered with Flashyminds to leverage Google Ads and boost their online sales by tapping into relevant search traffic and converting it effectively.
Comprehensive Market Research & Audience Targeting:
We identified the client’s target audience and conducted in-depth keyword research to identify high-intent, relevant search terms in the beauty and wellness niche.
Customized Ad Copy & Creative Development:
Flashyminds developed tailored ad copy and creative that emphasized the unique selling points of the client’s products, including discounts, skincare benefits, and wellness solutions.
Bid Strategy Optimization:
We implemented an automated bidding strategy to maximize return on ad spend (ROAS) while keeping the cost per acquisition (CPA) low.
Conversion Tracking & Landing Page Optimization:
Implementing precise conversion tracking, we analyzed user behavior and optimized the landing pages to improve the shopping experience and drive conversions.
57% Increase in Ecommerce Sales:
The Google Ads campaign resulted in a 57% increase in sales within the first 3 months, with improved ad targeting and optimized ad creatives.
43% Decrease in CPA:
By refining the bidding strategy, Flashyminds reduced the client’s CPA by 43%, enabling them to acquire more customers while spending less per conversion.
63% Higher Conversion Rate:
The improvements in landing page optimization and ad targeting led to a 63% boost in the conversion rate, driving more purchases from existing traffic.
