Case Study Digital Marketing SEO September 11, 2024

How We Ranked 468 Keywords in Top 10 for Hospitality Client

Our client, a prominent player in the hospitality industry, partnered with Flashyminds to address a crucial challenge: low visibility in search engine results for non-branded keywords. Despite their strong offline reputation, they were heavily reliant on branded searches, missing out on potential customers looking for services they offered but not specifically searching for their brand.

Task

The project aimed to boost their organic traffic and non-branded keyword rankings using SEO services to attract new customers organically. The key problem was the client’s low ranking for non-branded keywords, hindering their ability to expand their reach and attract new customers who were unfamiliar with their brand but searching for relevant services.

  • Strategy

    SEO, Keyword Strategy, Content Marketing Strategy

  • Client

    Leading Hospitality Brand

  • Focused Platform

    Google Search Engine

  • Tools & Technologies

    SEMRush, Screaming Frog, Google Webmaster tools

  • Tags

    B2C, Hospitality and Travel

⬤ 01. What We Did?

Comprehensive SEO Audit:
We began with a thorough audit of the client’s website, identifying areas for improvement in on-page SEO, technical SEO, and off-page factors that were limiting their search engine visibility.

Content Marketing Strategy:
Flashyminds developed a content plan focused on creating high-quality, keyword-rich content. This included blog posts, product descriptions, and category pages that targeted specific non-branded keywords.

On-Page SEO Optimization:
Our team implemented targeted on-page SEO improvements, optimizing meta tags, headers, images, and internal linking structures to ensure maximum search engine relevance.

Technical SEO Enhancements:
We addressed technical issues such as site speed, mobile responsiveness, and URL structure, ensuring the client’s website was fully optimized for search engine crawling and indexing.

Off-Page SEO and Link Building:
A robust off-page SEO strategy was employed, focusing on acquiring high-quality backlinks from reputable industry sources, which helped to boost the client’s domain authority.

Outcomes Achieved:

  1. Ranked 282 Keywords in Top 10 Within 6 Months:
    Through our expert SEO services, we successfully ranked 282 non-branded keywords in the top 10 search results, significantly boosting the client’s online presence and search engine visibility.

Generated 30K Monthly Organic Non-Branded Traffic:
Our digital marketing company helped the client achieve a remarkable increase in monthly organic traffic, with 30,000 non-branded visitors generating a traffic value worth $3.3K per month.

6000+ Non-Branded Keywords Ranking in Top 100 Positions:
Flashyminds’ digital marketing services resulted in over 6000 non-branded keywords ranking in the top 100 positions, dramatically expanding the client’s reach and capturing a broader audience.

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