Generating Leads for a Healthcare Industry Client via Google Ads
The client, a healthcare provider, was struggling to generate qualified leads for their specialized services. They sought to improve lead quality and increase patient inquiries through a strategic Google Ads campaign. Flashyminds was tasked with optimizing their paid search efforts to generate high-quality healthcare leads.
Targeted Keyword Strategy:
Flashyminds performed extensive keyword research to focus on highly specific search terms related to the client’s healthcare services, ensuring we reached people with high intent.
High-Converting Ad Copy Creation:
We crafted compelling, relevant ad copy that highlighted the client’s unique healthcare services and used strong calls to action to encourage inquiries.
Smart Bidding and Geo-Targeting:
By implementing a smart bidding strategy and geo-targeting specific areas with a high demand for healthcare services, we ensured optimal ad spend and lead generation.
Lead Form Extensions and Landing Page Optimization:
We integrated Google lead form extensions and optimized the landing pages for easy lead capture, ensuring seamless communication between potential patients and the client.
300+ Qualified Leads Generated in 2 Months:
The healthcare client saw a significant boost in lead generation, with over 300 qualified leads captured within just two months.
43% Decrease in CPA:
By refining the bidding strategy, Flashyminds reduced the client’s CPA by 43%, enabling them to acquire more customers while spending less per conversion.
25% Reduction in Cost per Lead (CPL):
The smart bidding strategies helped reduce the client’s cost per lead by 25%, making the campaign more cost-effective.
