Creating a Brand Identity for SAS Pure Water
SAS Pure Water is a premium bottled water company committed to delivering the purest and most reliable hydration experience. Their branding reflects core values of purity, trust, and quality.
Task
The aim of this project was to create a cohesive and memorable brand identity for SAS Pure Water that effectively communicates their values of purity and premium quality while ensuring strong market differentiation.
SAS Pure Water was facing a challenge with brand recognition in a highly competitive bottled water industry. Their previous branding lacked a strong visual connection to the product’s key attributes—purity, freshness, and trust. They needed a new brand identity that would resonate with their target audience and clearly differentiate their product from competitors.
Branding Strategy Development:
Flashyminds worked closely with SAS Pure Water to develop a brand strategy that would align with the company’s vision and values. This strategy served as the foundation for all creative efforts.
Logo Creation:
We designed a custom vector logo that reflects the essence of SAS Pure Water. The “SAS” was crafted in the shape of a water droplet, symbolizing purity, while the color palette emphasized freshness through a gradient of vibrant blues.
Graphic Design for Visual Identity:
We designed visual elements such as wave graphics and ripple effects to enhance marketing materials. These subtle elements reinforce the theme of flowing, fresh water and create consistency across the brand.
1. Distinctive Logo Design:
The new logo for SAS Pure Water became a symbol of the brand’s premium quality. The combination of a custom water droplet shape and refreshing blue gradients helped create a visual identity that instantly connects with the core product.
2. Unified Brand Color Palette:
The adoption of a cohesive color palette featuring pure white and dynamic blue tones allowed SAS Pure Water to stand out on the shelves while reinforcing the brand’s message of cleanliness and freshness.
3. Consistent Typography and Visual Elements:
The use of Neuton Bold font for the “Pure Water” text created clarity and strength, enhancing brand recognition. Additionally, the inclusion of subtle wave graphics in marketing materials reinforced the connection to the water theme.
